Post Company
Coachman
2016
South Lake Tahoe, CA
Role
Building Design, Branding & Identity, Interior Design
Scope
Renovation: 42 Room Hotel, Lobby & Bar
Partners
Architect: Brian Shinault Architecture
Contractor: Sierra Sustainable Builders
Collaborators: 100x Better, Luke Beard, Dust to Dust, Forever Redwood, The Hill-Side Mills, Stephen Kenn, Andrew Neyer, Jason Pickens, Schoolhouse Electric, Eric Trine, Utility Canvas
Photographers: Luke Beard
Designer: Studio Tack
Project Narrative
The re-envisioned and newly renovated Coachman Hotel is a new experience that embraces modern style and convenience while celebrating an analog era when escapes to nature were our most prized pastimes. Within proximity to Lake Tahoe and Heavenly Mountain, the hotel is both a retreat and a gateway to the great outdoors.
The property is purposefully designed and programmed to promote an approachable, friendly and convivial atmosphere: pool parties in the Summer, fireside chats, a great cup of coffee before hitting the slopes, a nourishing breakfast before an outdoor adventure, late night hot tub soaks, sharing cold brews with new friends.